Article
How Advisors Can Retain More Clients When Switching Firms
How Advisors Can Retain More Clients When Switching Firms: Verdence President Thomas New Weighs In
Client retention is one of the most pressing concerns for any advisor considering a move to a new firm. It’s not just about changing business cards—it’s about maintaining trust, continuity, and momentum through a transition. The Daily Upside recently explored this challenge in their article, “How Advisors Can Keep More Clients When Changing Firms,” and featured insight from our very own President of Verdence Capital Advisors, Thomas New.
The Article at a Glance
The piece outlines key strategies that can make or break an advisor’s ability to retain their client base when making a move. From proactive communication to aligning client needs with the new firm’s offerings, it highlights how trust and transparency are essential every step of the way.
Among the top takeaways:
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Start with client mindset: Advisors should frame the move through the lens of how it benefits the client—offering more resources, better service models, or enhanced independence.
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Communicate early and clearly: Being transparent about the reasons behind the transition helps preserve confidence.
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Lean on the new firm’s resources: Marketing support, legal compliance, and operational efficiency can help advisors stay client-focused during the shift.
Thomas New on Trust and Continuity
Tom shared an essential perspective in the article:
“It’s a bit jarring to a client to pick up the phone and be like, ‘Wait a second, you’re moving?’ You have to be sure that … clients deem you an irreplaceable part of their financial well‑being.”
At Verdence/RIA+, we see this firsthand. Transitions are successful when they’re centered on the client relationship, not the transaction. Advisors who lead with integrity, maintain open communication, and demonstrate how the new platform will serve the client better are often able to bring over the vast majority of their clients. Learn more about RIA+ and the services offered at https://www.RIA.plus.