Article
Private Investments for RIAs: A “Must Have” to Serve Large Clients
Author:
Peter McGratty, Executive Director of RIA Development
Key Takeaways:
- Private investments are becoming table stakes for RIAs.
- Client demand is accelerating—and so is the competition.
- The opportunity set has expanded.
- Private investments can enhance portfolios but require discipline
- Partnership and experience matter.
The clearest trend gaining momentum in wealth management, as outlined in Four Key RIA Business Trends: Insights from the Field, is the rapid adoption of private investment offerings for ultra-high-net-worth (UHNW) clients. We believe that within the next 2–3 years, private investments will no longer be optional, but will be table stakes for firms hoping to retain and grow their $5MM+ AUM client base.
Why More RIAs and Clients Are Turning to Private Investments in 2025
Despite growing demand, most wealth management firms do not offer access to private investments. (Source) This has been historically due to:
- A limited number of qualified purchasers (clients who meet SEC requirements)
- Low client awareness of private markets
- Advisor unfamiliarity with private strategies
- Lack of operational infrastructure to support these offerings
But that landscape has changed dramatically:
- The longest bull market in history, as well as rising asset valuations have likely expanded the pool of qualified purchasers (i.e. households with ≥ $5M in investable assets) (Source)
- Platforms like iCapital and CAIS are providing access to funds and technology to streamline the process making it easier for RIAs to offer private investments.
- RIAs have realized that the addition of private investments to a client portfolio may help to improve returns and reduce volatility. (J.P. Morgan Guide to Alternatives)
Most notably, client awareness is rising. Articles in mainstream financial press and public pension fund allocations to private markets have made once-exclusive strategies more accessible.
Many advisors tell us they’re waking up not just because clients are inquiring about private investments, but because they’re already losing clients to firms that offer private investments. This trend is a clear signal: early adopters are gaining wallet share—and status.
WEBINAR: Learn more about Private Investments
An Emerging Trends
- 2024 marked when many firms began educating themselves on private investments.
- 2025 has been the year RIAs began implementing solutions.
- 2026 will reveal clear winners and losers based on early adoption and execution.
- We expect early movers will not only defend their best clients, but they’ll also poach disenchanted households from advisors who lack a solution.
How Private Investments Benefit UHNW Clients and Improve Portfolio Outcomes
It’s not just about meeting demand. From a portfolio construction standpoint, private investments offer the possibility of enhancing client outcomes:
-
Higher return potential
-
Lower correlation to public markets
-
Greater diversification
As shown in numerous asset allocation studies, adding private equity, private credit, and real assets has historically increased risk-adjusted returns in diversified portfolios.
The Hidden Risks RIAs Overlook When Offering Private Investments
If you attend industry conferences or listen to webinars, the narrative is: “Everything is turnkey. Platforms provide access and administration … just pick a platform.”
But in my conversations with advisors, that optimism hits a wall: fund selection risk.
Public markets offer daily liquidity and frequent pricing. You can be wrong and recover. Not so in the private markets.
- Performance dispersion is wide. You must pick the right fund because many funds will lose money.
- Private investments are illiquid involving multi-year lockups. Very often you are stuck with your losers.
- A poor fund choice can irreparably harm client performance and the client relationship.
How RIAs Can Successfully Add Private Investments to Their Offering
If you’re serious about offering private investments:
- Do not go it alone. Align with a partner who has experience in sourcing, due diligence, manager selection and ongoing monitoring.
- Ask the tough questions:
- Do the firm’s principals invest in the funds recommended?
- Are the firm’s clients invested in the funds recommended?
- What is the firm’s experience in private investments?
Because in the private markets, it’s not about having access. It’s about having the right access.
The firms that do this well will stand out, not just for their offerings, but for the value they deliver through judgment and discipline.
We believe private investments represent one of the most important competitive frontiers for RIAs today. But true success requires more than platform access—it demands experience, judgment, and disciplined fund selection.
For those looking to stay ahead, private investments aren’t just an opportunity. They’re a requirement for the next generation of RIA growth.
What’s Next?
Our goal is to: help you prepare, adapt, and grow in a changing RIA landscape. Let us know what challenges your firm is facing and how we can support your evolution.
Ready to talk to one of our experienced professionals? Book a consultation now at www.RIA.plus.
Author:
Peter McGratty, Executive Director of RIA Development
Frequently Asked Questions (FAQs):
1.Why are private investments becoming essential for RIAs?
Private investments are increasingly viewed as table stakes for RIAs serving UHNW households because client demand is rising, more investors now qualify as “qualified purchasers,” and public-market volatility have helped push investors toward diversification and higher-return potential beyond traditional asset classes.
2. How do private investments benefit a client’s portfolio?
Private investments may offer higher return potential, lower correlation to public markets, and broader diversification. When incorporated into a well-constructed portfolio, they have historically contributed to improved long-term, risk-adjusted outcomes.
3. Why don’t most wealth management firms currently offer private investments?
Many firms lack the operational infrastructure, internal expertise, or due-diligence capabilities required to evaluate and manage private investments. Others have limited qualified purchaser clients or insufficient awareness among advisors and investors.
4. What risks should RIAs consider when offering private investments?
Key risks include wide performance dispersion across managers, illiquidity with multi-year lockups, and the possibility of selecting underperforming funds that can permanently impair client outcomes. Effective manager selection and ongoing monitoring are critical.
5. Are private investments only appropriate for qualified purchasers?
Many private investment opportunities require clients to meet SEC-qualified purchaser or accredited investor thresholds. As more households surpass these benchmarks due to rising asset valuations, the eligible investor universe continues to expand.

